The Displaced Dimension for Brand Outcomes

http://www.linkedin.com/today/post/article/20140220150322-114368855-the-lost-dimension-in-brand-success
The Displaced Dimension for Brand Outcomes
With the amount of various definitions out there within brand land, it’s no surprise marketers tend to forget the powerful aspects of relationship building along with customers and consumers is not about branding at all - but shared values.

The thought of value you bring to industry must be genuinely based in the higher good of the community offered, not in greater income for your enterprise. By the way, for the enterprise serves its community in this way, they command premium pricing from customers that are more than happy to pay.

When the concept of value is shared, vibrant communities will grow plus flourish around it. Should you be just selling something, you will be playing a figures game and all you will create is a halfway house associated with transient customers coming plus going in a place where require and low price intersect.

It is high time for marketers to prevent branding and start contributing the greater value to people. Doing real good is good company. The key to real customer connection, engagement, and loyalty lies in providing more make use of value to them than a person take in cash value from them.